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Berkshire Hathaway Teams Up with Prudential to Launch New Brokerage BrandCarole VanSickle | October 31, 2012 |Warren Buffett does not just want to buy hundreds of homes in today's market, he wants to help sell them as well.Warren Buffett famously said during the initial stages of the housing crisis that if he could, he would buy hundreds of houses in today’s market. Since financing those purchases may not have been entirely feasible, he’s settling for helping would-be homeowners buy hundreds of houses instead through his new real estate brokerage, Berkshire Hathaway Home Services. Buffett’s company will be teaming up with Prudential Real Estate to form a new company based in Irvine, California that will, between the two parent companies, have nearly 100,000 agents in thousands of locations.Although the financial details of the deal have not been made public, varying reports describe the deal as less of a “team” and more of a purchase, with Berkshire Hathaway essentially acquiring a Prudential real estate network. “I am confident that these partners will deliver value to the residential real estate industry,” Buffett said in a public statement about the transaction.Do you follow where Buffett leads? If so, how will you use this information about his new brokerage brand?
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